{"id":339,"date":"2011-11-17T19:37:58","date_gmt":"2011-11-17T18:37:58","guid":{"rendered":"http:\/\/www.kowhaiwhai.com\/2014\/?post_type=portfolio&#038;p=339"},"modified":"2014-04-07T21:54:30","modified_gmt":"2014-04-07T20:54:30","slug":"identite-visuelle-enov-campus","status":"publish","type":"portfolio","link":"https:\/\/www.kowhaiwhai.com\/2014\/Portfolio\/identite-visuelle-enov-campus\/","title":{"rendered":"E-nov Campus"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"claim wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Identit\u00e9 visuelle,<br \/>\n<small>logo, papeterie et webdesign<\/small><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Plate-forme d&rsquo;excellence en mati\u00e8re d&rsquo;e-Marketing, l&rsquo;E-nov Campus a confi\u00e9 \u00e0 K\u014dwhaiwhai la conception de sa <strong>charte graphique<\/strong>, de son <strong>logotype<\/strong> et de son <strong>design web<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>L&rsquo;angle d&rsquo;attaque graphique devait \u00e9voquer la jeunesse, le dynamisme et les possibilit\u00e9s d&rsquo;innovation inh\u00e9rents \u00e0 ce secteur d&rsquo;activit\u00e9.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul class=\"txtlight\">\n<li><small><strong>Ann\u00e9e<\/strong><br \/>\n2013<\/small><\/li>\n<li><small><strong>Client<\/strong><br \/>\nE-nov Campus<\/small><\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"center wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><a class=\"wpb_button_a\" title=\"Voir en ligne\" href=\"http:\/\/www.enovcampus.eu\" target=\"_blank\"><span class=\"wpb_button  wpb_wpb_button wpb_regularsize\">Voir en ligne<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span>\n\t<\/span>\n<\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\">Logotype<\/h3>\n<p class=\"txtlight\" style=\"text-align: center;\">Lors du processus de cr\u00e9ation graphique, la composition du logotype s&rsquo;est rapidement orient\u00e9e vers une modernit\u00e9 et une technicit\u00e9 adapt\u00e9es \u00e0 l&rsquo;image d&rsquo;E-nov Campus. La stylisation des initiales \u00ab\u00a0E\u00a0\u00bb et \u00ab\u00a0C\u00a0\u00bb, organis\u00e9es sur une base circulaire, devait susciter les notions de lien, d&rsquo;accompagnement et d&rsquo;excellence ; l&rsquo;association de tons de gris et d&rsquo;une dominante orange chaude en ont accentu\u00e9 le dynamisme.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"432\" height=\"273\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_enov-campus_visu01.png\" class=\"vc_single_image-img attachment-full\" alt=\"Logotype E-nov Campus\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_enov-campus_visu01.png 432w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_enov-campus_visu01-20x13.png 20w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span>\n\t<\/span>\n<\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\">Papeterie<\/h3>\n<p class=\"txtlight\" style=\"text-align: center;\">La d\u00e9clinaison graphique de l&rsquo;identit\u00e9 visuelle, du logo sur les supports de papeterie a \u00e9galement jou\u00e9 &#8211; pour les cartes de visite &#8211; sur le contraste entre une trame de fond sombre, technologique, et un fond clair plus neutre.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"766\" height=\"729\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_enov-campus_visu02.png\" class=\"vc_single_image-img attachment-full\" alt=\"Papeterie E-nov Campus\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_enov-campus_visu02.png 766w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_enov-campus_visu02-565x538.png 565w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_enov-campus_visu02-690x657.png 690w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_enov-campus_visu02-20x20.png 20w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span>\n\t<\/span>\n<\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\">Webdesign<\/h3>\n<p class=\"txtlight\" style=\"text-align: center;\">Le webdesign, compos\u00e9 en respect des tendances graphiques d\u00e9finies et s&rsquo;inscrivant dans la logique de l&rsquo;identit\u00e9 visuelle globale, a permis d&rsquo;enrichir sensiblement le th\u00e8me graphique, par le travail sur les textures, les formes en liser\u00e9s &#8211; venant en rappel du logo &#8211; et l&rsquo;utilisation de visuels de qualit\u00e9. L&rsquo;utilisation franche de teintes satur\u00e9es et vari\u00e9es dans l&rsquo;arri\u00e8re-plan a \u00e9t\u00e9 pens\u00e9e comme une plus-value \u00ab\u00a0punchy\u00a0\u00bb, augmentant l&rsquo;impact de l&rsquo;ensemble.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"659\" height=\"585\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_enov-campus_visu03.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Webdesign E-nov Campus\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_enov-campus_visu03.jpg 659w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_enov-campus_visu03-565x502.jpg 565w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_enov-campus_visu03-20x18.jpg 20w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t\t<!-- Modif KWW d\u00e9but -->\n    \t<!--<h4>--><div>K<\/div><!--<\/h4>-->\n\t<!-- Modif KWW fin  -->\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span 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