{"id":323,"date":"2012-04-17T18:40:02","date_gmt":"2012-04-17T17:40:02","guid":{"rendered":"http:\/\/www.kowhaiwhai.com\/2014\/?post_type=portfolio&#038;p=323"},"modified":"2014-04-07T21:20:09","modified_gmt":"2014-04-07T20:20:09","slug":"creation-logo-air-techniques","status":"publish","type":"portfolio","link":"https:\/\/www.kowhaiwhai.com\/2014\/Portfolio\/creation-logo-air-techniques\/","title":{"rendered":"Air Techniques"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"claim wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Cr\u00e9ation logo et webdesign<br \/>\n<small>de la e-boutique<\/small><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>En partenariat actif avec Visual Concept, la phase initiale de\u00a0<strong>cr\u00e9ation logo<\/strong>\u00a0et <strong>webdesign\u00a0site Internet e-commerce<\/strong> de la soci\u00e9t\u00e9\u00a0Air Technique avait pour challenge principal de rendre \u00ab\u00a0sexy\u00a0\u00bb un secteur d&rsquo;activit\u00e9 particuli\u00e8rement technique. K\u014dwhaiwhai a pu lancer les travaux purement graphiques sur une base quasiment vierge.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Les choix graphiques se sont dirig\u00e9s rapidement vers l&rsquo;association de tons de gris et d&rsquo;une dominante bleue, \u00e9voquant le domaine d&rsquo;activit\u00e9 (\u00e9quipements pneumatiques) et la haute technicit\u00e9.\u00a0Les notions de dynamisme et de modernit\u00e9 devaient efficacement symboliser cette entreprise de passionn\u00e9s, \u00e0 taille humaine.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul class=\"txtlight\">\n<li><small><strong>Ann\u00e9e<\/strong><br \/>\n2012<\/small><\/li>\n<li><small><strong>Client<\/strong><br \/>\nAir Techniques<\/small><\/li>\n<li><small><strong>Agence<\/strong><br \/>\nVisual Concept<\/small><\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"center wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><a class=\"wpb_button_a\" title=\"Voir en ligne\" href=\"http:\/\/www.air-techniques.fr\" target=\"_blank\"><span class=\"wpb_button  wpb_wpb_button wpb_regularsize\">Voir en ligne<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span>\n\t<\/span>\n<\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\">Logotype<\/h3>\n<p class=\"txtlight\" style=\"text-align: center;\">Le choix de la teinte bleue s&rsquo;imposait, l&rsquo;associant \u00e0 la notion d&rsquo;air et, par extension, de syst\u00e8mes pneumatiques. La forme du motif int\u00e9rieur, rappelant la lettre \u00ab\u00a0A\u00a0\u00bb, a \u00e9t\u00e9 stylis\u00e9e pour \u00e9voquer dynamisme et pr\u00e9cision technique. Son support carr\u00e9 aux bords adoucis, quant \u00e0 lui, a \u00e9t\u00e9 inclin\u00e9 \u00e0 45 degr\u00e9s pour \u00e9viter une rendu trop statique qui risquait d&rsquo;amoindrir le dynamisme global en l&rsquo;alourdissant sensiblement.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"665\" height=\"527\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_air-techniques_visu01.png\" class=\"vc_single_image-img attachment-full\" alt=\"Cr\u00e9ation logotype Air Techniques\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_air-techniques_visu01.png 665w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_air-techniques_visu01-565x448.png 565w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_air-techniques_visu01-20x16.png 20w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span>\n\t<\/span>\n<\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\">Webdesign<\/h3>\n<p class=\"txtlight\" style=\"text-align: center;\">Rendre ce domaine d&rsquo;activit\u00e9 technique graphiquement \u00ab\u00a0sexy\u00a0\u00bb \u00e9tait une priorit\u00e9, ne serait-ce que pour se d\u00e9marquer nettement de la concurrence. Le travail sur le fond, dans des tons bleut\u00e9s, a permis de conserver la notion de haute technicit\u00e9, par la pr\u00e9sente de dessins techniques en liser\u00e9s. Les effets de lumi\u00e8re sont venus appuyer l&rsquo;effet de \u00ab\u00a0flux d&rsquo;air\u00a0\u00bb, tout \u00e0 fait \u00e0 propos.<\/p>\n<p class=\"txtlight\" style=\"text-align: center;\">La zone des contenus est rest\u00e9e sobre, mettant en valeur le v\u00e9ritable centre d&rsquo;int\u00e9r\u00eat de la boutique : les produits.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"659\" height=\"585\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_air-techniques_visu02.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Page d&#039;accueil boutique en ligne Air Techniques\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_air-techniques_visu02.jpg 659w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_air-techniques_visu02-565x502.jpg 565w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_air-techniques_visu02-20x18.jpg 20w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h6 style=\"text-align: center;\">Page d&rsquo;accueil<\/h6>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"659\" height=\"585\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_air-techniques_visu03.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Page Liste produits boutique en ligne Air Techniques\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_air-techniques_visu03.jpg 659w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_air-techniques_visu03-565x502.jpg 565w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_air-techniques_visu03-20x18.jpg 20w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h6 style=\"text-align: center;\">Page liste produits<\/h6>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"659\" height=\"585\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_air-techniques_visu04.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Page D\u00e9tail produit boutique en ligne Air Techniques\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_air-techniques_visu04.jpg 659w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_air-techniques_visu04-565x502.jpg 565w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_air-techniques_visu04-20x18.jpg 20w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h6 style=\"text-align: center;\">Page d\u00e9tail produit<\/h6>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t\t<!-- Modif KWW d\u00e9but -->\n    \t<!--<h4>--><div>K<\/div><!--<\/h4>-->\n\t<!-- Modif KWW fin  -->\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span>\n\t<\/span>\n<\/div><\/div><\/div><\/div><div 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