{"id":313,"date":"2011-05-13T16:52:20","date_gmt":"2011-05-13T15:52:20","guid":{"rendered":"http:\/\/www.kowhaiwhai.com\/2014\/?post_type=portfolio&#038;p=313"},"modified":"2014-04-07T22:37:53","modified_gmt":"2014-04-07T21:37:53","slug":"identite-graphique-pppdg","status":"publish","type":"portfolio","link":"https:\/\/www.kowhaiwhai.com\/2014\/Portfolio\/identite-graphique-pppdg\/","title":{"rendered":"Petits Pas Pas de G\u00e9ant"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"claim wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Cr\u00e9ation de l&rsquo;identit\u00e9 graphique,<br \/>\n<small>de flyers, d&rsquo;affiches et papeterie<\/small><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Les initiatrices de ce projet de cr\u00e8che alternative et innovante ont fait appel \u00e0 K\u014dwhaiwhai pour la <strong>cr\u00e9ation d&rsquo;un logotype<\/strong> et de<strong> supports de communication<\/strong>\u00a0imprim\u00e9s en pr\u00e9vision de l&rsquo;ouverture de la structure d&rsquo;accueil.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Ce projet novateur, bas\u00e9 sur un concept tr\u00e8s int\u00e9ressant centr\u00e9 sur l&rsquo;enfant, a \u00e9t\u00e9 une source d&rsquo;inspiration riche pour l&rsquo;<strong>identit\u00e9 graphique\u00a0<\/strong>sur une tonalit\u00e9 ludique, positive et exprimant la passion \u00e9ducative.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul class=\"txtlight\">\n<li><small><strong>Ann\u00e9e<\/strong><br \/>\n2011<\/small><\/li>\n<li><small><strong>Client<\/strong><br \/>\nPetits Pas Pas de G\u00e9ant<\/small><\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span>\n\t<\/span>\n<\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\">Logotype<\/h3>\n<p class=\"txtlight\" style=\"text-align: center;\">Le logo, r\u00e9alis\u00e9 en collaboration \u00e9troite avec les clientes et sur un concept issu de leur imagination, s&rsquo;est mat\u00e9rialis\u00e9 sur la double approche de la structure, entre les modes de garde \u00ab\u00a0Petits pas\u00a0\u00bb (enfants de 0 \u00e0 6 ans) et les ateliers pour tous \u00ab\u00a0Pas de G\u00e9ant\u00a0\u00bb (enfants de 0 \u00e0 8 ans). Les symboliques de la souris et de l&rsquo;\u00e9l\u00e9phant sont venues illustrer de fa\u00e7on ludique ces deux notions dans l&rsquo;identit\u00e9 graphique globale.<\/p>\n<p class=\"txtlight\" style=\"text-align: center;\">Les teintes fra\u00eeches associ\u00e9es \u00e0 ce double concept ont \u00e9t\u00e9 appliqu\u00e9es sur des fonds de tissus textur\u00e9s d&rsquo;aspect naturel, avec des d\u00e9tails graphiques \u00e9voquant la couture, le \u00ab\u00a0fait main\u00a0\u00bb tr\u00e8s adapt\u00e9s au monde de l&rsquo;enfance, tout comme la typographie utilis\u00e9e.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"405\" height=\"462\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_pppdg_visu01.png\" class=\"vc_single_image-img attachment-full\" alt=\"Cr\u00e9ation logotype Petits Pas Pas de G\u00e9ant\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_pppdg_visu01.png 405w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_pppdg_visu01-18x20.png 18w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"417\" height=\"162\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_pppdg_visu02.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Logotype Petits Pas Pas de G\u00e9ant\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_pppdg_visu02.jpg 417w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_pppdg_visu02-20x8.jpg 20w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"260\" height=\"274\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_pppdg_visu03.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Logotype Petits Pas Pas de G\u00e9ant\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_pppdg_visu03.jpg 260w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_pppdg_visu03-20x20.jpg 20w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span>\n\t<\/span>\n<\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\">Papeterie<\/h3>\n<p class=\"txtlight\" style=\"text-align: center;\">En d\u00e9clinaison directe du logotype, la papeterie a \u00e9galement fait &#8211; \u00e0 l&rsquo;instar de la carte de visite &#8211; la part belle aux teintes soutenues et dynamiques, en conservant un aspect lumineux &#8211; rassurant dans ce secteur professionnel.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"766\" height=\"729\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_pppdg_visu04.gif\" class=\"vc_single_image-img attachment-full\" alt=\"Conception de la papeterie pour Petits Pas Pas de G\u00e9ant\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span>\n\t<\/span>\n<\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\">Affiche et flyer<\/h3>\n<p class=\"txtlight\" style=\"text-align: center;\">L&rsquo;approche \u00ab\u00a0fait-main\u00a0\u00bb a \u00e9t\u00e9, dans le cadre de ces supports de communication, largement \u00e9toff\u00e9e. Venant en \u00e9cho au logotype, les figurines en mat\u00e9riaux naturels, les craies, les dessins \u00e0 la gouache ont cr\u00e9\u00e9 un cadre pictural parfaitement adapt\u00e9 \u00e0 cette structure et en accord avec ses valeurs.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"548\" height=\"813\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_pppdg_visu05.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Affiche et flyer Petits Pas Pas de G\u00e9ant\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_pppdg_visu05.jpg 548w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_pppdg_visu05-13x20.jpg 13w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t\t<!-- Modif KWW d\u00e9but -->\n    \t<!--<h4>--><div>K<\/div><!--<\/h4>-->\n\t<!-- Modif KWW fin  -->\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span>\n\t<\/span>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_accordion wpb_content_element  in-port-form not-column-inherit\" data-collapsible=\"yes\" data-vc-disable-keydown=\"false\" data-active-tab=\"false\">\n\t\t<div class=\"wpb_wrapper wpb_accordion_wrapper ui-accordion\">\n\n\n\t<div class=\"wpb_accordion_section group\">\n\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#vous-aussi-recherchez-une-identite-graphique-forte\">Vous aussi recherchez une identit\u00e9 graphique forte ?<\/a><\/h3>\n\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t<div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f1224-o1\" lang=\"fr-FR\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/2014\/wp-json\/wp\/v2\/portfolio\/313#wpcf7-f1224-o1\" method=\"post\" class=\"wpcf7-form init\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"1224\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.4.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"fr_FR\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1224-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"formcolG\">\n<p><span class=\"wpcf7-form-control-wrap your-company\"><input type=\"text\" name=\"your-company\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Soci\u00e9t\u00e9\" \/><\/span><\/p>\n<p><span class=\"wpcf7-form-control-wrap your-name\"><input type=\"text\" name=\"your-name\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre nom\" \/><\/span><\/p>\n<p><span class=\"wpcf7-form-control-wrap tel-441\"><input type=\"tel\" name=\"tel-441\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-tel wpcf7-validates-as-tel\" aria-invalid=\"false\" placeholder=\"Votre n\u00b0 de t\u00e9l\u00e9phone\" \/><\/span><\/p>\n<p><span class=\"wpcf7-form-control-wrap your-email\"><input type=\"email\" name=\"your-email\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre email\" \/><\/span><\/p>\n<\/div>\n<div class=\"formcolD\">\n<p><span class=\"wpcf7-form-control-wrap your-subject\"><input type=\"text\" name=\"your-subject\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Sujet\" \/><\/span><\/p>\n<p><span class=\"wpcf7-form-control-wrap your-message\"><textarea name=\"your-message\" cols=\"40\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Votre message\"><\/textarea><\/span><\/p>\n<\/div>\n<div class=\"clearfix\"><\/div>\n\n<p><input type=\"submit\" value=\"Envoyer\" class=\"wpcf7-form-control wpcf7-submit\" \/><\/p>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>\n","protected":false},"featured_media":266,"menu_order":60,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cr\u00e9ation d&#039;identit\u00e9 graphique pour la cr\u00e8che Petits Pas, Pas de G\u00e9ant<\/title>\n<meta name=\"description\" content=\"Petits Pas, Pas de G\u00e9ant est un projet de cr\u00e8che alternative qui a impliqu\u00e9 une identit\u00e9 graphique forte, sur supports vari\u00e9s (cr\u00e9ation d&#039;affiches, 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