{"id":285,"date":"2009-02-10T17:19:45","date_gmt":"2009-02-10T16:19:45","guid":{"rendered":"http:\/\/www.kowhaiwhai.com\/2014\/?post_type=portfolio&#038;p=285"},"modified":"2014-04-08T14:55:10","modified_gmt":"2014-04-08T13:55:10","slug":"charte-graphique-mef-mulhouse","status":"publish","type":"portfolio","link":"https:\/\/www.kowhaiwhai.com\/2014\/Portfolio\/charte-graphique-mef-mulhouse\/","title":{"rendered":"MEF Mulhouse"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"claim wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Conception de la charte graphique<br \/>\n<small>Papeterie &amp; web<\/small><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Inaugurant une collaboration sur le long terme entre la Maison de l&rsquo;Emploi et K\u014dwhaiwhai &#8211;<strong> infographiste ind\u00e9pendant en Alsace<\/strong> &#8211; la cr\u00e9ation de cette <strong>charte graphique<\/strong> a fig\u00e9 les bases d&rsquo;une <strong>communication print<\/strong> dynamique, color\u00e9e et valorisante.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>L&rsquo;<strong>identit\u00e9 visuelle<\/strong> a \u00e9t\u00e9 structur\u00e9e autour des cinq axes d&rsquo;intervention de la Maison de l&rsquo;Emploi et de la Formation de Mulhouse, qui ont \u00e9t\u00e9 associ\u00e9s \u00e0 une dominante couleur et un <strong>pictogramme<\/strong> propre.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul class=\"txtlight\">\n<li><small><strong>Ann\u00e9e<\/strong><br \/>\n2010<\/small><\/li>\n<li><small><strong>Client<\/strong><br \/>\nMaison de l&rsquo;Emploi et de la Formation du Pays de la R\u00e9gion Mulhousienne<\/small><\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span>\n\t<\/span>\n<\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\">Logotype<\/h3>\n<p class=\"txtlight\" style=\"text-align: center;\">Le logotype a \u00e9t\u00e9 imagin\u00e9 sur un motif de base dynamique et &#8211; avec une symbolique proche de celle de TransverS&rsquo;AL &#8211; sur l&rsquo;id\u00e9e de l&rsquo;\u00e9volution m\u00e9liorative, de la projection dans l&rsquo;avenir.<\/p>\n<p class=\"txtlight\" style=\"text-align: center;\">Les teintes compl\u00e9mentaires &#8211; l&rsquo;orange et le bleu &#8211; \u00e9voquent \u00e0 la fois la mobilit\u00e9, la rapidit\u00e9 et la s\u00e9r\u00e9nit\u00e9.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"586\" height=\"431\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu01.png\" class=\"vc_single_image-img attachment-full\" alt=\"Cr\u00e9ation logo MEF Mulhouse\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu01.png 586w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu01-565x416.png 565w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu01-20x15.png 20w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span>\n\t<\/span>\n<\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\">Papeterie<\/h3>\n<p class=\"txtlight\" style=\"text-align: center;\">Si le papier \u00e0 lettre a fait l&rsquo;objet d&rsquo;un traitement graphique \u00ab\u00a0soft\u00a0\u00bb, cartes de visite et de correspondances ont fait la part belle aux axes d&rsquo;intervention de la Maison de l&rsquo;Emploi de Mulhouse, via leur pictogramme. Le territoire de la R\u00e9gion mulhousienne concern\u00e9 est \u00e9voqu\u00e9 sous forme de cartographie synth\u00e9tique.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"976\" height=\"920\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu02.png\" class=\"vc_single_image-img attachment-full\" alt=\"Papeterie MEF Mulhouse\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu02.png 976w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu02-565x533.png 565w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu02-690x650.png 690w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu02-768x724.png 768w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu02-20x20.png 20w\" sizes=\"(max-width: 976px) 100vw, 976px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"937\" height=\"695\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu03.png\" class=\"vc_single_image-img attachment-full\" alt=\"Pochette \u00e0 rabats MEF Mulhouse\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu03.png 937w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu03-565x419.png 565w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu03-690x512.png 690w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu03-768x570.png 768w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu03-20x15.png 20w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h6 style=\"text-align: center;\">Pochette \u00e0 rabats<\/h6>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span>\n\t<\/span>\n<\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\">Documents \u00ab\u00a0Etudes\u00a0\u00bb<\/h3>\n<p class=\"txtlight\" style=\"text-align: center;\">Ces supports de communication ont d\u00e9clin\u00e9 les teintes des axes d&rsquo;intervention de fa\u00e7on sensiblement plus prononc\u00e9e (aplat uni en arri\u00e8re-plan, picto de taille accrue) pour une compr\u00e9hension imm\u00e9diate. Chaque th\u00e9matique trait\u00e9e a fait l&rsquo;objet d&rsquo;une recherche de visuels adapt\u00e9s et explicitant le contenu du document.<\/p>\n<p class=\"txtlight\" style=\"text-align: center;\">La Maison de l&rsquo;Emploi de Mulhouse a souhait\u00e9 rester autonome sur le traitement des contenus textuels de chaque \u00e9tude via Indesign. Les fichiers livrables ont donc \u00e9t\u00e9 con\u00e7us pour une prise en main optimale par le client.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"829\" height=\"687\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu04.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Documents Etudes MEF Mulhouse\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu04.jpg 829w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu04-565x468.jpg 565w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu04-690x572.jpg 690w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu04-768x636.jpg 768w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu04-20x17.jpg 20w\" sizes=\"(max-width: 829px) 100vw, 829px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span>\n\t<\/span>\n<\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\">Webdesign<\/h3>\n<p class=\"txtlight\" style=\"text-align: center;\">Le design du site Internet a scrupuleusement respect\u00e9 les codes graphiques des \u00e9l\u00e9ments print : axes d&rsquo;intervention, colorim\u00e9trie, formes, etc.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"939\" height=\"705\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu05.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Webdesign MEF Mulhouse\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu05.jpg 939w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu05-565x424.jpg 565w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu05-690x518.jpg 690w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu05-324x243.jpg 324w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu05-768x577.jpg 768w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu05-573x430.jpg 573w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu05-481x361.jpg 481w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu05-648x486.jpg 648w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2014\/03\/portfolio_mef_visu05-20x15.jpg 20w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t\t<!-- Modif KWW d\u00e9but -->\n    \t<!--<h4>--><div>K<\/div><!--<\/h4>-->\n\t<!-- Modif KWW fin  -->\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span>\n\t<\/span>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_accordion wpb_content_element  in-port-form not-column-inherit\" data-collapsible=\"yes\" data-vc-disable-keydown=\"false\" data-active-tab=\"false\">\n\t\t<div class=\"wpb_wrapper wpb_accordion_wrapper ui-accordion\">\n\n\n\t<div class=\"wpb_accordion_section group\">\n\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#vous-aussi-avez-un-projet\">Vous aussi avez un projet ?<\/a><\/h3>\n\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t<div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f1224-o1\" lang=\"fr-FR\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/2014\/wp-json\/wp\/v2\/portfolio\/285#wpcf7-f1224-o1\" method=\"post\" class=\"wpcf7-form init\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"1224\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.4.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"fr_FR\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1224-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"formcolG\">\n<p><span class=\"wpcf7-form-control-wrap your-company\"><input type=\"text\" name=\"your-company\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Soci\u00e9t\u00e9\" \/><\/span><\/p>\n<p><span class=\"wpcf7-form-control-wrap 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