{"id":1298,"date":"2015-01-12T09:49:57","date_gmt":"2015-01-12T08:49:57","guid":{"rendered":"http:\/\/www.kowhaiwhai.com\/2014\/?post_type=portfolio&#038;p=1298"},"modified":"2015-07-08T12:55:08","modified_gmt":"2015-07-08T11:55:08","slug":"creation-de-catalogue-abisco-2015","status":"publish","type":"portfolio","link":"https:\/\/www.kowhaiwhai.com\/2014\/Portfolio\/creation-de-catalogue-abisco-2015\/","title":{"rendered":"Abisco"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Cr\u00e9ation de catalogue<br \/>\n<small>Produits Abisco &#8211; Edition 2015<\/small><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1436285662097\"><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Renouvelant sa confiance, la soci\u00e9t\u00e9 Abisco a confi\u00e9 \u00e0\u00a0K\u014dwhaiwhai &#8211; <strong>Cr\u00e9ation\u00a0graphique web &amp; print<\/strong> &#8211; la <strong>refonte graphique de son catalogue<\/strong>\u00a0produits pour l&rsquo;ann\u00e9e 2015, en r\u00e9affirmant\u00a0le lien avec le <strong>design graphique des sites Internet<\/strong> existants.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Le concept initial, vieillissant, se devait d&rsquo;\u00eatre modernis\u00e9 par un <strong>design graphique<\/strong> frais et de mettre en sc\u00e8ne les\u00a0produits, sans perturber le client habitu\u00e9 aux pr\u00e9c\u00e9dentes \u00e9ditions. La <strong>cr\u00e9ation\u00a0graphique<\/strong> devait habilement\u00a0revoir l&rsquo;int\u00e9gralit\u00e9 du fond sans bouleverser la forme.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul class=\"txtlight\">\n<li><small><strong>Ann\u00e9e<\/strong><br \/>\n2015<\/small><\/li>\n<li><small><strong>Client<\/strong><br \/>\nAbisco<\/small><\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1436285767489\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"331\" height=\"351\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu01.png\" class=\"vc_single_image-img attachment-full\" alt=\"Cr\u00e9ation de catalogue Abisco 2015\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu01.png 331w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu01-20x20.png 20w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1436285806518\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span>\n\t<\/span>\n<\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\">Ext\u00e9rieur<\/h3>\n<p class=\"txtlight\" style=\"text-align: center;\">R\u00e9solument frais et dynamique dans les teintes utilis\u00e9es (tons orang\u00e9s accompagn\u00e9 d&rsquo;un l\u00e9ger cyan\u00a0compl\u00e9mentaire ), la mise en sc\u00e8ne des produits devait para\u00eetre\u00a0la plus naturelle possible sur un fond \u00e9voquant l&rsquo;industrie, le BTP (textures de b\u00e9ton, de sable). Leur abondance, mettant en avant profondeur et largeur de gamme, ne devait cependant pas saturer l&rsquo;espace.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1436285880925\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"796\" height=\"648\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu02.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Ext\u00e9rieur du catalogue Abisco 2015\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu02.jpg 796w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu02-565x460.jpg 565w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu02-690x562.jpg 690w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu02-768x625.jpg 768w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu02-20x16.jpg 20w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1436285926348\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span>\n\t<\/span>\n<\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\">Int\u00e9rieur<\/h3>\n<p class=\"txtlight\" style=\"text-align: center;\">Le principal \u00e9cueil dans la <strong>cr\u00e9ation de catalogues<\/strong>\u00a0&#8211; notamment ceux dont la mise en page est fig\u00e9e en amont &#8211; reste la saturation de l&rsquo;espace, l&rsquo;\u00e9quilibrage des contenus. Il s&rsquo;agit donc de travailler la juste r\u00e9partition, en appliquant une hi\u00e9rarchie de l&rsquo;information (rubriques, gammes, sous-familles de produits&#8230;) via le <strong>design graphique<\/strong> ad hoc.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1436286070837\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"845\" height=\"643\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu03.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Sommaire du catalogue Abisco 2015\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu03.jpg 845w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu03-565x430.jpg 565w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu03-690x525.jpg 690w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu03-768x584.jpg 768w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu03-20x15.jpg 20w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1436286112667\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_bottom-to-top\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"845\" height=\"643\" src=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu04.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Mise en page produits du catalogue Abisco 2015\" srcset=\"https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu04.jpg 845w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu04-565x430.jpg 565w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu04-690x525.jpg 690w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu04-768x584.jpg 768w, https:\/\/www.kowhaiwhai.com\/2014\/wp-content\/uploads\/2015\/07\/portfolio_abisco2_visu04-20x15.jpg 20w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span\tclass=\"vc_sep_line\"><\/span><\/span>\n\t\t<!-- Modif KWW d\u00e9but -->\n    \t<!--<h4>--><div>K<\/div><!--<\/h4>-->\n\t<!-- Modif KWW fin  -->\n\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span>\n\t<\/span>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_accordion wpb_content_element  in-port-form not-column-inherit\" data-collapsible=\"yes\" data-vc-disable-keydown=\"false\" data-active-tab=\"false\">\n\t\t<div class=\"wpb_wrapper wpb_accordion_wrapper ui-accordion\">\n\n\n\t<div class=\"wpb_accordion_section group\">\n\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#vous-aussi-avez-un-projet-de-creation-de-catalogue\">Vous aussi avez un projet de cr\u00e9ation de catalogue ?<\/a><\/h3>\n\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t<div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f1224-o1\" lang=\"fr-FR\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/2014\/wp-json\/wp\/v2\/portfolio\/1298#wpcf7-f1224-o1\" method=\"post\" class=\"wpcf7-form init\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"1224\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.4.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"fr_FR\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1224-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" 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